Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
UK home improvement - building links or social shares?
-
Hi
We are a regional UK installer of double glazing windows, doors and conservatories and I am looking to build the amount of quality links to the website to help improve our search position - 1st page for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors
What is the best approach to do this?
Search for double glazing inurl:forum pvc doors inurl:forum and locate forums, but what is the best approach answer questions with the web address in the signature of the post?
Looking at the major national players in opensite explorer such as
anglianhome.co.uk
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/Their backlink profiles look quite spammy? as they mostly point to web directories
So is there a gap that I can take advantage of?
We have little budget for sponsored articles on sites like what anglian have been doing looking at the backlinks but are there any other articles that I could write for our site that would help improve quality links to the site for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors
Same with their social profiles they seem quite poor, what would be the best approach on Facebook and Twitter to attract local followers - the majority of social followers I have seen have been fellow marketers or rival companies on the follower lists of twitter
Many Thanks
-
Thanks for the replies, what do you think of the link and social profiles of the competition, and apart from forums posts what strategy would you use and why to take control of the SERPs for keywords such as double glazing, conservatories, pvc doors etc
anglianhome.co.uk
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/ -
Additional to what Matt replied, you can make great use of your blog to answer such questions. It'd help not only build trust but also convert the readers into possible customers. Depending upon the quality and value, you may even receive natural hares and backlinks without asking.
-
If people are posting questions about glazing there is definitely an opportunity here. You could start blogging great answers to common questions so and then set up alerts for when those questions appear. When they do you can post a short answer to the question but provide a link to the indepth version.
This also means you start improving the quality / depth of content on your site at the same time, which has to be a good thing.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to link from press releases
I'm wondering what people recommend for linking from press releases; specifically, what kind of tracking parameters people add to their links, if any. My first thought is to add UTM tracking parameters for Google Analytics, but I have a few concerns: bloggers that copy our link from the release include the tracking parameters in the links from their site, which would only identify the traffic as coming from the release and not the specific sites UTM parameters in the link may make it look less natural to Google Also, I've considered using shortened URL's without parameters in the release that get 301 redirected to the relevant pages, which I thought might have a few benefits: the links look more natural (no tracking parameters) UTM parameters could be added as part of the redirect after the fact if the release attracted links from spammy sources for some reason I could kill the redirect, which I'm hoping would effectively kill the link My company doesn't rely on press releases for link building, which we understand to have been ineffective for a long time, but we do send them out occasionally and want the most effective links for tracking and SEO. I'd love to hear if anyone has thoughts on these assumptions, or if anyone has different linking strategies that they have found strike the right balance of SEO and tracking considerations. Thanks!
Social Media | | Kyle_M2 -
How to see who shared my link on twitter
I post many blog posts on twitter, but How to see who shared my link on twitter? What I need to search to find out this?
Social Media | | varunrupal0 -
How to fix external links with missing anchor
Hello, My SEO audit on my site shows we have 858 external links with missing anchor, report shows Target URL and Source URL. How I can fix external links with missing anchor? None of them looks like spam, my target URL is all from our Social Media. Twitter, Google Plus, Linkedin, Pinterest, Facebook ... Here is the link to the the excel spread shit report and you can see it yourself. https://na53.salesforce.com/sfc/p/60000000IcOQ/a/f2000000UVi7/hBZ6Z1tGEFcJOTvVtfjYtYhi_HTw8fRqe9SMjuWcdOA We use ''Hootsuite'' to shrink the URL and post in to our social media, is that maybe we having this problem now? Thank you,
Social Media | | Kiakh19870 -
Does a link in facebook count as a backlink?
Q: Does a link in a facebook post count as a backlink? Q: is it a 'do follow' or 'no follow' link? Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?
Social Media | | kevinbp3 -
Language Specific Social Account
We have a managed server company http://www.centerserv.com in 3 languages. The 3 languages are international and not country specific. Should we open 3 different social media account/page for each languages (facebook, twitter, pinterest, linkedin, google+,tumblr)?
Social Media | | groupemedia0 -
Blog posts copied to Facebook or Linked? Any Duplicate Content Issues?
I wasnt able to find any good answers on this. I have two separate ecommerce websites, one with a top level blog. (www.xyz.com/blog) and different website with a subdomain blog (blog.xyz.com)***note on the subdomain blog, although it links to our website. You cannot directly shop from it. Until i can make some sort of scraper, its what I have to work with. For quite some time now I have been copying the blog posts and re-creating them on facebook as a Note. Using the same anchor text/links on facebook as my blog post. Part of the issue is that I want the facebook pages to have some content and not just links. Both get 2-3 updates per week, 1 of those being a blog re-post. Does anyone know if google or bing considers this duplicate content? Should I simply link directly to the blog everytime, as a best practice? Any insight on this would be great. Thanks!
Social Media | | Southbay_Carnivorous_Plants0 -
Are links between a subdomain and a root domain internal or external?
We have a microsite on a subdomain that is kind of a community site that has articles posted to it several times per week. The articles are often relevant to topics covered on the root domain, so links are often included. My question is, are links between the subdomain and root domain considered internal or external? Also, how much of a difference does the location of the links make? For example, if we have a related links menu with links to the root domain is that good enough, or is it that much better to have the links embedded in the article text (toward the beginning of the article)?
Social Media | | unitedairlines0 -
Social Media Approaches for a Pest Control Company
Hi Everyone, I am working with a pest control company that is looking to branch out into social media. Their primary goal is to connect with their existing customers to improve retention. The secondary goal is to potentially pick up new clients. With that said, I wanted to see if you all had some ideas on things that they could tweet/facebook about on a regular basis? Posting about bugs on a daily basis gets pretty boring. I know Rand has been talking a lot lately about not being so narrow, so maybe we should talk more about general home improvement? Any thoughts or ideas? Thanks! EDIT: I should clarify that this is a company that has maintenance plans. You don't call them only when you have a problem. You sign up with them, and they treat your property every 3 months, or whenever you call. Only about 2% of their customer base is one-off phone calls to fix 1 problem and never come back again. I don't think their existing customer base will have any issues with Liking them on Facebook or following them on Twitter. The initial plan is to incentivize them to do so, but once we get the like/follow, we want to continually be in front of them with interesting content, contests as Jay suggested, etc.
Social Media | | brianspatterson2